Too many agencies structure their management fee based on a percentage of ad spend. This makes it difficult for an Ad Buyer because they are caught in the middle of making the best choice for their client, or making their company more money. We believe that agencies should pay for their services, not their ability to convince you to spend more.
Tier 1 | Tier 2 | Tier 3 | |
---|---|---|---|
Call Frequency | Monthly call | Bi-weekly call | Weekly call |
Google Ads | |||
Facebook / Insta Ads | |||
Tik Tok | |||
Conversion Tracking Audit | |||
Custom Reporting | |||
Dynamic Reporting | |||
SEO Keyword Tracking | |||
Month to Month Contract | |||
First Month Refund | |||
$5,000 Schedule Consult | $6,000 Schedule Consult | $7,000 Schedule Consult |
Quality not quantity is the name of the game when it comes to Pay Per Click. Just like the stock market you need to let things sit for a bit. That doesn't mean we only touch our clients campaigns once a month, but unless you are spending over $100k a month you're probably not gathering enough data to need weekly updates.
Here's some number to help explain. If your Ad Spend is $40k, your Avg CPC is $2.00, and your website has a Conversion Rate of 3% you can expect to get about 600 conversions. If you had weekly calls Tailored Marketing would be reporting on between 130 - 170 conversions a week. Do you really want to spend an hour every week talking about what made the difference between 130 - 170 conversions?
If you answered yes, than great! So do we! You are a perfect candidate for our Tier 2 or Tier 3 offering. Your marketing strategy will be much more involved and we will feel more like a member of your team than an agency. We understand that there will be more communication, more keyword research, more ads created, etc which is why we have to charge more.
If you answered no, it probably means you don't want to babysit an agency and make sure they are doing good work for you. That's one of the areas Tailored Marketing excels in. With month to month contracts, no setup fees, and a full refund if you cancel after your first month you can test us out with very low risk.
Copyright © 2023 Tailored Marketing LLC
Copyright © 2023 Tailored Marketing LLC
Copyright © 2023 Tailored Marketing LLC
Copyright © 2023 Tailored Marketing LLC